Substack is Next…
The ways in which Substack is becoming the next toxic social media. A discussion post.
Welcome to Stories and States! I’m Bakhtawar and you’re reading Wednesday Discussions from The Reader-scape, a series of posts where we chat about things to reflect on how we can brainstorm solutions to reader problems.
On to the Post…
Remember when Threads from Instagram came out?
It raved about genuine humans, and a comfortable space. A Twitter without the drama.
Truth is, though, the introduction of social media has brought significant changes to our behaviour. We are reactionary beings now. We react and curate. Even though our intentions are to keep these emerging online spaces clear of drama, we can only do so if we take proactive action. Today, I hear Threads is worse than Twitter.
We are looking at a serious problem here, and as Substack gains traction, more publications, and more readers, I wonder if it’s next.
Yesterday, I saw a long reactionary Note essay about a negative comment the creator got. They blocked the negative commenter. But they also wrote that note. It’s not the first time such behaviour has taken place here. In fact, it highlights our need to react (even if with the lens of justice on).
What makes TikTok, Reddit, X, and other social medias a cesspool of conflict is not isolated traits that only ‘bad’ people have. It is our very need to speak up and react to ‘wrong’ instead of directly dealing with it, that makes such conflicts exist in the first place. We comment and reply to comments under content created to spark conflicts. What’s the solution?
This perceived ‘bad’ trait that makes social media bad, and might make Substack bad is this:
The block button isn’t sufficient for us anymore.
It exists for a reason, after all, and if you think about it, it gets rid of the content you considered bad, and the person who offended you. Yet, that’s not enough, is it?
Good thing for us, though. Instead of changing, today, we can rely on marketing to do its work and make the content fit us and ultimately, validate our reactions. Hooray? Enter influencers who spark controversy for the views, content that makes you react, which pushes things into becoming mainstream. Drama for the crowd.
At some point, we need to start asking ourselves if everyone even needs to know our reaction to something?
In my post Why Deep Thinking is Dying, I hint towards an entitlement from the audience catered by the structures in place that make success vital for the creator’s livelihood. This creator then looks to create what will garner a larger audience. Turning us into people who require this much validation was then a no brainer, even if this is an unintentional byproduct. Our lack of self-sufficiency is easier to prey upon to meet those goals.
Whether you’re a creator or consumer, the dynamic within the duo is likely to become manipulator and victim, fast, in a confusing paradox.
But fear not, now we have Substack. Long form content! Which means we’re not like other social media groups out there in this sanctuary of ours... right?
Except this reactionary reformation of the way we navigate life has definitely had an impact on the way we write long form. On how we teach writers long form. Write less, write more, be more snappy, more easy, more reachable, and so on. Manipulate better. Squash your craft to bits for the better.
Let’s discuss
1) Reflect on your own experience and try to identify how you may be falling into such behaviour.
2) What is your take?
3) How do we stop Substack from becoming like other platforms?
The Reader-scape is a series of posts where I reflect on what it means to be a reader in today’s world.
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A thought-provoking discussion on how to keep Substack from becoming just like the social media platforms we came here to escape. I thought Threads was finally going to be safe social media space, and then it quickly descended into a high-school drama hellscape.
Your thoughts are valid, and I've had similar ones as more and more people flock to Substack, as video and audio get promoted more. These are conversations we should be having, because if we want to preserve the kind of culture that attracted us to Substack in the first place, we need to work to keep it that way. I'm pleased so far that for the most part, negativity and drama-mongerers are nipped in the bud, since people here just don't respond to it.
Appreciating your thoughts. It makes me think of a book: Stolen Focus by Johann Hari. Social media and smartphones (among other things) are shifting how our brains work, how we interact (or don't), our motivation, our capacity for focus and deep thinking. It takes intention and effort for most of us to be aware and not fall into the reactionary, impulse-driven mode that the designers of these platforms are banking on. I see a trend in my clients of more and more awareness and discomfort with their use of social media and screens, while struggling to change their behaviors. I think more conversations about these topics are essential to create the digital and irl future that will nourish more than erode.
I'm new to Substack and hopeful that it will be a place to interact at deeper levels and to cultivate growth, connection, and curiosity.